We Help Small Business Owners & Driving Instructors,

To Achieve More Success Than They Ever Thought Possible

With over 17 years of experience growing and developing my own independent driving school and as a Licensed Entrepreneurs Circle Business Coach, I am uniquely qualified to help Driving School Owners who want to take their business to the next level or Driving Instructors who want to set up their own independent driving school.

What I do:

I help ambitious Small Business Owners and Approved Driving Instructors to achieve more success than they ever thought possible.

How I do it:

As an Entrepreneurs Circle Licensed Coach and by utilising my 17 years of experience as a Driving Skills Coach, I help small business owners to become completely independent, by cracking the ‘rhythmic acquisition of customers’.

Freedom, independence and a profitable business is the end result.

Who I work with:

I have experience working with businesses in a variety of different industries, who all have the same aim and objectives:

A better business – more leads, sales, customers, growth, profit and an improved lifestyle.

My niche is in the Driver Training Industry.

What people are saying:

The ‘ThreeBestRated’ independent website has voted my driving school, using their vigorous 50 point inspection, as one of the top three driving schools in Peterborough from 2016 to 2020.

This is a testimonial from one of my franchisees:

“In all my years of dealing with professionals from all walks of life, rarely have I come across someone as genuinely enthusiastic and professional as John Penny”.

Please follow this link to view other testimonials.

My background:

I have extensive background knowledge as a small business owner with over 25 years of experience. I have two aims in life: to be healthy and to be happy.

Helping to change small business owners’ lives by helping them to achieve freedom and independence forever, makes me happy.


It would be great to talk. Please feel free to contact me on 07855 474922